Multidisciplinary Designer

Zacharias Pacheco

Nextgen America

Creative Direction: Kristie Wu
Art Direction: Zach Pacheco
Illustration: Megan Badilla
Design: Zach Pacheco, Megan Badilla

Developed a fresh new look for the youth vote focused non profit ahead of the 2020 election.

Introduced new colors, typefaces as well as an updated website and social media feed. 

Nextgen America and its campaigns had an overall reach of 11.4 Million young people aged 18-34, and was integral in the historic uptick of young voters in the 2020 cycle. Followers on social media more than doubled following the rebrand.