I'm Zacharias Pacheco, a West Coast–based brand designer and art director currently serving as Senior Graphic Designer at Good American. Inspired by contemporary culture and driven by curiosity, my practice is rooted in building thoughtful brand identities and visual systems across fashion, beauty, music, and lifestyle.
Past and present clients and collaborators include Empress Of, Illesteva, Cuyana, Rockport, Halo Pets, Fenty Beauty, Benchmade, Signal Snowboards, Gabriela Hearst, and NextGen America.