Cuyana
Creative Direction: Adam Pellecchia
Art Direction: Sara Huang
Design: Zach Pacheco
“Fewer, better. Every day.”
Spearheaded design for paid marketing campaigns and played an integral role in curating an authentic voice for DTC womenswear brand Cuyana on social media.
Designs helped to generate hundreds of thousands in revenue and increase organic following by more than 25%.
Art Direction: Sara Huang
Design: Zach Pacheco
“Fewer, better. Every day.”
Spearheaded design for paid marketing campaigns and played an integral role in curating an authentic voice for DTC womenswear brand Cuyana on social media.
Designs helped to generate hundreds of thousands in revenue and increase organic following by more than 25%.
Everlane
Art Direction and Prop Styling for various still life campaigns for Everlane.
Assets went on to live on both digital and print assets.
Assets went on to live on both digital and print assets.
Everlane, Cult Favorites
Art Direction: Juan Duque
Design: Zach Pacheco
Designed print and digital outbounds for Everlane’s “Cult Favorites” campaign.
Trifold Mailer piece matched 280k within one week. Revenue yielded 5x ROAS, with millions being reached via in and out of home print pieces, as well as digital outbounds.
Design: Zach Pacheco
Designed print and digital outbounds for Everlane’s “Cult Favorites” campaign.
Trifold Mailer piece matched 280k within one week. Revenue yielded 5x ROAS, with millions being reached via in and out of home print pieces, as well as digital outbounds.
Misc.
Personal and passion projects, From 2018-Present. Ask me for details!
Cuyana ‘Systems’
Creative Direction: Adam Pellecchia
Art Direction: Sara Huang
Digital Design: Zach Pacheco
Collaborated with internal development team to design and implement a series of mobile and desktop experiences for the Cuyana customer to seamlessly expand on a given product with add-ons and customizations.
Spearheaded concepts for accompanying animations and imagery.
Art Direction: Sara Huang
Digital Design: Zach Pacheco
Collaborated with internal development team to design and implement a series of mobile and desktop experiences for the Cuyana customer to seamlessly expand on a given product with add-ons and customizations.
Spearheaded concepts for accompanying animations and imagery.