Good American Summer Club
Art Direction + Design
Developed the seasonal identity for Good American Summer Club, creating a flexible visual system across event branding, merchandise, print collateral, and environmental graphics. The work extended Good American's brand guidelines into a playful summer campaign while maintaining a cohesive brand experience.
Developed the seasonal identity for Good American Summer Club, creating a flexible visual system across event branding, merchandise, print collateral, and environmental graphics. The work extended Good American's brand guidelines into a playful summer campaign while maintaining a cohesive brand experience.