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<channel>
	<title>Zach Pacheco</title>
	<link>https://zachpacheco.com</link>
	<description>Zach Pacheco</description>
	<pubDate>Thu, 09 Jul 2026 06:24:17 +0000</pubDate>
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		<title>Empress Of</title>
				
		<link>https://zachpacheco.com/Empress-Of</link>

		<pubDate>Thu, 20 Nov 2025 07:13:46 +0000</pubDate>

		<dc:creator>Zach Pacheco</dc:creator>

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		<description>
	Empress Of
	
	

	
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	Art Direction + Design 

Provided graphic design and art direction support for pop artist Empress Of ahead of the release of her 2025 single “Blasting Through The Speakers”, as well as her tour dates supporting Lorde.

 Assets included ecommerce +&#38;nbsp;marketing collateral, image direction, digital tour backdrop, music video title cards and credits as well as merchandise designs.&#38;nbsp;
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	<item>
		<title>Good American Summer Club</title>
				
		<link>https://zachpacheco.com/Good-American-Summer-Club</link>

		<pubDate>Thu, 09 Jul 2026 06:24:17 +0000</pubDate>

		<dc:creator>Zach Pacheco</dc:creator>

		<guid isPermaLink="true">https://zachpacheco.com/Good-American-Summer-Club</guid>

		<description>
	Good American Summer Club
	
	

	
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&#60;img width="2248" height="1406" width_o="2248" height_o="1406" data-src="https://freight.cargo.site/t/original/i/518e130e99a0f17093663e5814022d54b82026a7959e31d99ec264f0b00f89ce/07.jpg" data-mid="250237501" border="0"  src="https://freight.cargo.site/w/1000/i/518e130e99a0f17093663e5814022d54b82026a7959e31d99ec264f0b00f89ce/07.jpg" /&#62;
&#60;img width="2248" height="1406" width_o="2248" height_o="1406" data-src="https://freight.cargo.site/t/original/i/8ba1af106845e660bd4bc643d0e84057790e340f5298498a73f472cbffa26535/08.jpg" data-mid="250237504" border="0"  src="https://freight.cargo.site/w/1000/i/8ba1af106845e660bd4bc643d0e84057790e340f5298498a73f472cbffa26535/08.jpg" /&#62;

	Art Direction + Design 
Developed the seasonal identity for Good American Summer Club, creating a flexible visual system across event branding, merchandise, print collateral, and environmental graphics. The work extended Good American's brand guidelines into a playful summer campaign while maintaining a cohesive brand experience.
</description>
		
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	<item>
		<title>Amor Digital</title>
				
		<link>https://zachpacheco.com/Amor-Digital-1</link>

		<pubDate>Mon, 13 Mar 2023 04:36:13 +0000</pubDate>

		<dc:creator>Zach Pacheco</dc:creator>

		<guid isPermaLink="true">https://zachpacheco.com/Amor-Digital-1</guid>

		<description>
	Amor Digital
	
	

	
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&#60;img width="2248" height="1406" width_o="2248" height_o="1406" data-src="https://freight.cargo.site/t/original/i/82b989de61016d237020bee918ce442af73ba7c700833dc380c01bb1df00d834/Frame-64653.jpg" data-mid="220236369" border="0"  src="https://freight.cargo.site/w/1000/i/82b989de61016d237020bee918ce442af73ba7c700833dc380c01bb1df00d834/Frame-64653.jpg" /&#62;
&#60;img width="2248" height="1406" width_o="2248" height_o="1406" data-src="https://freight.cargo.site/t/original/i/5793d512c6b5c4a7e6d799e3e7de6c6be4cbff144fe7c8df6a4c6119fe282b3f/Frame-64655.jpg" data-mid="220236501" border="0"  src="https://freight.cargo.site/w/1000/i/5793d512c6b5c4a7e6d799e3e7de6c6be4cbff144fe7c8df6a4c6119fe282b3f/Frame-64655.jpg" /&#62;

	Creative Direction + Design
Amor Digital is a music and arts collective based in the Bay Area.
We established a bold and colorful visual identity for the group, inspired by the street signs and nightlife of Latin America.&#38;nbsp;

</description>
		
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		<title>Who's That?</title>
				
		<link>https://zachpacheco.com/Who-s-That</link>

		<pubDate>Thu, 20 Nov 2025 08:54:24 +0000</pubDate>

		<dc:creator>Zach Pacheco</dc:creator>

		<guid isPermaLink="true">https://zachpacheco.com/Who-s-That</guid>

		<description>
	Who’s That?
	
	

	
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&#60;img width="2248" height="1406" width_o="2248" height_o="1406" data-src="https://freight.cargo.site/t/original/i/95ecf3e8635a07300ce20f13c0d54ca311c1b1456d8dc73e1371a2f5b043f748/Frame-64676.jpg" data-mid="240876143" border="0"  src="https://freight.cargo.site/w/1000/i/95ecf3e8635a07300ce20f13c0d54ca311c1b1456d8dc73e1371a2f5b043f748/Frame-64676.jpg" /&#62;
&#60;img width="2248" height="1406" width_o="2248" height_o="1406" data-src="https://freight.cargo.site/t/original/i/75efc3c0846d46cba50bcf7772acc61046b1e742d608d41a8713400f8fec453e/Frame-64678.jpg" data-mid="240876144" border="0"  src="https://freight.cargo.site/w/1000/i/75efc3c0846d46cba50bcf7772acc61046b1e742d608d41a8713400f8fec453e/Frame-64678.jpg" /&#62;

	
Creative Direction + Design

Collaborated with Justin Moran to build a visual language for the Music and Entertainment Newsletter, “Who’s That?”. 
“Who’s That?” Boasts thousands of subscribers and millions of impressions across channels.

</description>
		
	</item>
		
		
	<item>
		<title>Cuyana</title>
				
		<link>https://zachpacheco.com/Cuyana</link>

		<pubDate>Sun, 19 Mar 2023 00:29:46 +0000</pubDate>

		<dc:creator>Zach Pacheco</dc:creator>

		<guid isPermaLink="true">https://zachpacheco.com/Cuyana</guid>

		<description>
	Cuyana
	
	


	


&#60;img width="2248" height="1406" width_o="2248" height_o="1406" data-src="https://freight.cargo.site/t/original/i/b146e03d35306c64609924f811ac66daba5daa2ed82ec3ff84f27390e6f48972/graphic.jpg" data-mid="173106679" border="0"  src="https://freight.cargo.site/w/1000/i/b146e03d35306c64609924f811ac66daba5daa2ed82ec3ff84f27390e6f48972/graphic.jpg" /&#62;

&#60;img width="2248" height="1406" width_o="2248" height_o="1406" data-src="https://freight.cargo.site/t/original/i/8a474eec59039b373269fb89a75131efeefe0c5dba7c9c216d79f018f08a5f3d/feed.jpg" data-mid="173107032" border="0"  src="https://freight.cargo.site/w/1000/i/8a474eec59039b373269fb89a75131efeefe0c5dba7c9c216d79f018f08a5f3d/feed.jpg" /&#62;


	Art Direction + Design
“Fewer, better. Every day.”

Spearheaded design for paid marketing campaigns and played an integral role in curating an authentic voice for DTC womenswear brand Cuyana on social media.&#38;nbsp;Designs helped to generate hundreds of thousands in revenue and increase organic following by more than 25%.

</description>
		
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	<item>
		<title>Cilo</title>
				
		<link>https://zachpacheco.com/Cilo</link>

		<pubDate>Sat, 25 Apr 2026 06:46:27 +0000</pubDate>

		<dc:creator>Zach Pacheco</dc:creator>

		<guid isPermaLink="true">https://zachpacheco.com/Cilo</guid>

		<description>
	Cilo
	
	

	
&#60;img width="2248" height="1406" width_o="2248" height_o="1406" data-src="https://freight.cargo.site/t/original/i/5e0309efb737666626b25689e37af99dd4bfd28936d24a82f5ecdda0a80059ff/01.jpg" data-mid="247579754" border="0"  src="https://freight.cargo.site/w/1000/i/5e0309efb737666626b25689e37af99dd4bfd28936d24a82f5ecdda0a80059ff/01.jpg" /&#62;
&#60;img width="2248" height="1406" width_o="2248" height_o="1406" data-src="https://freight.cargo.site/t/original/i/0f367f5ee21d6e11d29e8e6c2bbd8adc3adf798546af5de329cb668803eec95c/02.jpg" data-mid="247579755" border="0"  src="https://freight.cargo.site/w/1000/i/0f367f5ee21d6e11d29e8e6c2bbd8adc3adf798546af5de329cb668803eec95c/02.jpg" /&#62;
&#60;img width="2248" height="1406" width_o="2248" height_o="1406" data-src="https://freight.cargo.site/t/original/i/a6e61af0d5c9b18e319a260b1588d8ff1627f2828116a1a31ac4af16dabe9339/03.jpg" data-mid="247579756" border="0"  src="https://freight.cargo.site/w/1000/i/a6e61af0d5c9b18e319a260b1588d8ff1627f2828116a1a31ac4af16dabe9339/03.jpg" /&#62;
&#60;img width="2248" height="1406" width_o="2248" height_o="1406" data-src="https://freight.cargo.site/t/original/i/b4907b388de5f357b7ffdabfd120c745528c5c0b2d1efccd0c2a9aa02a493d7f/04.jpg" data-mid="247579757" border="0"  src="https://freight.cargo.site/w/1000/i/b4907b388de5f357b7ffdabfd120c745528c5c0b2d1efccd0c2a9aa02a493d7f/04.jpg" /&#62;
&#60;img width="2248" height="1406" width_o="2248" height_o="1406" data-src="https://freight.cargo.site/t/original/i/97794ffa9e4859bafb09dca03f9199052505395aa770051efe6d7fb14a6130f6/05.jpg" data-mid="247580268" border="0"  src="https://freight.cargo.site/w/1000/i/97794ffa9e4859bafb09dca03f9199052505395aa770051efe6d7fb14a6130f6/05.jpg" /&#62;
&#60;img width="2248" height="1406" width_o="2248" height_o="1406" data-src="https://freight.cargo.site/t/original/i/aa4b75ed6f97965780a581f2a50f40a2c129867c7f500f4a22938e4d04e27f2c/06.jpg" data-mid="247579759" border="0"  src="https://freight.cargo.site/w/1000/i/aa4b75ed6f97965780a581f2a50f40a2c129867c7f500f4a22938e4d04e27f2c/06.jpg" /&#62;

	Creative Direction + Design

Creative direction and design for LA based rapper and songwriter Cilo, ahead of a pair of live shows in the summer of 2022.
</description>
		
	</item>
		
		
	<item>
		<title>Everlane Icons</title>
				
		<link>https://zachpacheco.com/Everlane-Icons</link>

		<pubDate>Thu, 24 Oct 2024 02:33:16 +0000</pubDate>

		<dc:creator>Zach Pacheco</dc:creator>

		<guid isPermaLink="true">https://zachpacheco.com/Everlane-Icons</guid>

		<description>
	Everlane, Cult Favorites
	
	


	

&#60;img width="4496" height="2812" width_o="4496" height_o="2812" data-src="https://freight.cargo.site/t/original/i/fe1499aa7c3ecf4ace8c09456a89c0cd89e853466a8dbab9b77d89a8bf817798/Frame-64657.jpg" data-mid="220235727" border="0"  src="https://freight.cargo.site/w/1000/i/fe1499aa7c3ecf4ace8c09456a89c0cd89e853466a8dbab9b77d89a8bf817798/Frame-64657.jpg" /&#62;
&#60;img width="4496" height="2812" width_o="4496" height_o="2812" data-src="https://freight.cargo.site/t/original/i/d218b42c1a908d8ecfc183f41218f5843caec230330ed859a1634582370a196b/Frame-64658.jpg" data-mid="220235508" border="0"  src="https://freight.cargo.site/w/1000/i/d218b42c1a908d8ecfc183f41218f5843caec230330ed859a1634582370a196b/Frame-64658.jpg" /&#62;

	Art Direction: Juan DuqueDesign: Zach Pacheco
Designed print and digital outbounds for Everlane’s “Cult Favorites” campaign.&#38;nbsp;
Trifold Mailer piece matched 280k within one week. Revenue yielded 5x ROAS, with millions being reached via in and out of home print pieces, as well as digital outbounds.


</description>
		
	</item>
		
		
	<item>
		<title>Timate</title>
				
		<link>https://zachpacheco.com/Timate</link>

		<pubDate>Mon, 13 Mar 2023 06:27:01 +0000</pubDate>

		<dc:creator>Zach Pacheco</dc:creator>

		<guid isPermaLink="true">https://zachpacheco.com/Timate</guid>

		<description>
	BASTIENGOAT, ‘Timate’


	
&#60;img width="2248" height="1406" width_o="2248" height_o="1406" data-src="https://freight.cargo.site/t/original/i/3d69b08c8186bb0566c8df74c8152817db5712e46d888f9ef3fac374bec7cca2/Timate-LP-Cover.jpg" data-mid="173178161" border="0"  src="https://freight.cargo.site/w/1000/i/3d69b08c8186bb0566c8df74c8152817db5712e46d888f9ef3fac374bec7cca2/Timate-LP-Cover.jpg" /&#62;

&#60;img width="2248" height="1406" width_o="2248" height_o="1406" data-src="https://freight.cargo.site/t/original/i/307f6ea2be28549e2d13d03390ee35fadaa2eea6d5b635d0d1a9218588484259/detail.jpg" data-mid="172230160" border="0"  src="https://freight.cargo.site/w/1000/i/307f6ea2be28549e2d13d03390ee35fadaa2eea6d5b635d0d1a9218588484259/detail.jpg" /&#62;

	Creative Direction + Design
Album artwork and promotional animation for renowned electronic musician BASTIENGOAT’s LP ‘Timate’.

</description>
		
	</item>
		
		
	<item>
		<title>Nextgen America — 2020 Rebrand</title>
				
		<link>https://zachpacheco.com/Nextgen-America-2020-Rebrand</link>

		<pubDate>Mon, 13 Mar 2023 04:38:15 +0000</pubDate>

		<dc:creator>Zach Pacheco</dc:creator>

		<guid isPermaLink="true">https://zachpacheco.com/Nextgen-America-2020-Rebrand</guid>

		<description>
	Nextgen America


	


&#60;img width="4496" height="2812" width_o="4496" height_o="2812" data-src="https://freight.cargo.site/t/original/i/b22a7e4370b95552857291ec665a556e40bf5de543ec7eeb00bc0492b8adee9f/ColorPalette.jpg" data-mid="175447966" border="0"  src="https://freight.cargo.site/w/1000/i/b22a7e4370b95552857291ec665a556e40bf5de543ec7eeb00bc0492b8adee9f/ColorPalette.jpg" /&#62;
&#60;img width="4496" height="2812" width_o="4496" height_o="2812" data-src="https://freight.cargo.site/t/original/i/57c670f51e60eb988dfec435d2bada9f1c2ef80928e3345670e6cb30ee8a0e5f/Social.jpg" data-mid="175447558" border="0"  src="https://freight.cargo.site/w/1000/i/57c670f51e60eb988dfec435d2bada9f1c2ef80928e3345670e6cb30ee8a0e5f/Social.jpg" /&#62;
&#60;img width="2248" height="1406" width_o="2248" height_o="1406" data-src="https://freight.cargo.site/t/original/i/1c3a7d2041a4db6d3f53c4610559ee87eca3f939a8c410e303dd35be1a56f807/billboard.jpg" data-mid="193222903" border="0"  src="https://freight.cargo.site/w/1000/i/1c3a7d2041a4db6d3f53c4610559ee87eca3f939a8c410e303dd35be1a56f807/billboard.jpg" /&#62;

&#60;img width="2248" height="1406" width_o="2248" height_o="1406" data-src="https://freight.cargo.site/t/original/i/13f4a319a7e4441926b37fbbdbc23a5850e1a7ca30c70355656b09ffa81b222c/OOH_Pride.jpg" data-mid="174779455" border="0"  src="https://freight.cargo.site/w/1000/i/13f4a319a7e4441926b37fbbdbc23a5850e1a7ca30c70355656b09ffa81b222c/OOH_Pride.jpg" /&#62;
&#60;img width="4496" height="2812" width_o="4496" height_o="2812" data-src="https://freight.cargo.site/t/original/i/275884b01995bd6f07216b84b56c15e2adc54c71cfebc2b83e57dc31b5c3e3a4/skins.jpg" data-mid="175447790" border="0"  src="https://freight.cargo.site/w/1000/i/275884b01995bd6f07216b84b56c15e2adc54c71cfebc2b83e57dc31b5c3e3a4/skins.jpg" /&#62;

	Creative Direction + Design
Developed a fresh new look for the youth vote focused non profit ahead of the 2020 election.
Introduced new colors, typefaces as well as an updated website and social media feed.&#38;nbsp;
Nextgen America and its campaigns had an overall reach of 11.4 Million young people aged 18-34, and was integral in the historic uptick of young voters in the 2020 cycle. Followers on social media more than doubled following the rebrand.
</description>
		
	</item>
		
		
	<item>
		<title>Placeres</title>
				
		<link>https://zachpacheco.com/Placeres</link>

		<pubDate>Mon, 13 Mar 2023 06:28:38 +0000</pubDate>

		<dc:creator>Zach Pacheco</dc:creator>

		<guid isPermaLink="true">https://zachpacheco.com/Placeres</guid>

		<description>
	DJ Juanny, ‘Placeres’


	
&#60;img width="1125" height="703" width_o="1125" height_o="703" data-src="https://freight.cargo.site/t/original/i/36079f7a2fe49c32bcf16f382a5cf76d5916a5a584226bd60e60e8bd1606528a/placeres_cover2.jpg" data-mid="173179567" border="0"  src="https://freight.cargo.site/w/1000/i/36079f7a2fe49c32bcf16f382a5cf76d5916a5a584226bd60e60e8bd1606528a/placeres_cover2.jpg" /&#62;
&#60;img width="2248" height="1406" width_o="2248" height_o="1406" data-src="https://freight.cargo.site/t/original/i/31de8628f948309cb24a45f48335d28fd3636d8953a750aa9c69bada52be3999/placeres_detail.jpg" data-mid="173027347" border="0"  src="https://freight.cargo.site/w/1000/i/31de8628f948309cb24a45f48335d28fd3636d8953a750aa9c69bada52be3999/placeres_detail.jpg" /&#62;
&#60;img width="2248" height="1406" width_o="2248" height_o="1406" data-src="https://freight.cargo.site/t/original/i/f3fe9ccf344ce316fc9a55626ccec3c5cc920bb60e45c1c74c10630acf500637/placeres_merch.jpg" data-mid="173027346" border="0"  src="https://freight.cargo.site/w/1000/i/f3fe9ccf344ce316fc9a55626ccec3c5cc920bb60e45c1c74c10630acf500637/placeres_merch.jpg" /&#62;

	
Creative Direction + Design
The first of many commissioned pieces for Central American DJ, producer and artist DJ Juanny (formerly Juanny Depp).

Album artwork and merchandise design for ‘Placeres’

</description>
		
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