#LessMeatMore__
Branding and Social Promotion
#LessMeatMore__ is a student run initiative to advocate for the reduction of meat consumption. At the University of San Francisco, I developed the schedule and visuals to brand the initiative. Over the course of a few days, my team and I were able to surpass over a hundred organically obtained followers.
#LessMeatMore__ was all about appealing to a young, goal-driven audience of local students and professionals alike. We decided to take a friendly, empathetic approach in our design and copy. We were providing a suggestion rather than a demand.​​​​​​​